7-Figure Changes: Are you testing Cosmetic or Meaningful Changes?
If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]
If you are not testing, you’re just guessing.
ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]
How to attract more “best customers”?
Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]
How much content should you really give out?
Course creators, coaches and consultants are confused. They know they need “content”. They know they need to educate people first. But there’s a grayline here. How much content [...]
How to show trust (in a skeptical industry)
“Trust is a big problem in my industry.” Said by one of my followers. How do you overcome it? How do you tell people that you’re legit without making it a claim? How do you show [...]
Better clients make a better business.
“Why are you refusing to take my money?” Was on a call this morning. The guy showed up asking for help with his copy. I felt a sense of disrespectfulness. I could feel his sense [...]
The One FAQ your website really should answer
After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]
4 Questions That Will Force You to Rethink Your “Well-Thought-Out Marketing Plan”
1. What my biggest competitor can do now to crash my business? 2. How can I minimise that impact and chance? 3. What really made people choose me when they could buy from others? 4. How can I [...]
What do you do when you only have 5 seconds
You only have 5 seconds. That’s ALL you have just to get people to “stay” on your website. What would you do? 5 seconds – that’s all you have to get your message [...]