You only have 5 seconds.
That’s ALL you have just to get people to “stay” on your website.
What would you do?
5 seconds – that’s all you have to get your message across.
If people are confused, guess what they would do?
If people are not intrigued, guess what they would do?
So what is this little icon costing you?
What is the BACK button really costing you?
(You know this better than I do)
Let’s say you have something amazing to offer.
Let’s say you also have a great message.
People don’t know it.
They’re gone before you get your message across.
Recognise these criminals:
– Unclear messaging
– Inconsistent flow
– Unconvincing claims
They are hiding somewhere on your website.
Every second, you’re fighting against the BACK button.
This little icon ⬅️ is your biggest enemy.
So how are you making the best use of the 5 seconds you have?