You only have 5 seconds.
That’s ALL you have just to get people to “stay” on your website.
What would you do?
5 seconds – that’s all you have to get your message across.
If people are confused, guess what they would do?
(Hint: ⬅️)
If people are not intrigued, guess what they would do?
(Hint: ⬅️)
So what is this little icon costing you?
What is the BACK button really costing you?
(You know this better than I do)
Let’s say you have something amazing to offer.
Let’s say you also have a great message.
So what?
People don’t know it.
They’re gone before you get your message across.
Recognise these criminals:
– Unclear messaging
– Inconsistent flow
– Unconvincing claims
They are hiding somewhere on your website.
Every second, you’re fighting against the BACK button.
This little icon ⬅️ is your biggest enemy.
So how are you making the best use of the 5 seconds you have?