Archives

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

Course creators, coaches and consultants are confused. They know they need “content”. They know they need to educate people first. But there’s a grayline here. How much content [...]

We are at an age when ad space is almost abundant. Tell me a time or an hour that you didn’t see at least one ad. Every street corner Every 3 posts in the Facebook feed Every Google search [...]

What is the most expensive website in the world? Take a guess. Here’s a little story of Amy from CleanClothNappyHire.com.au that might help you get the answer right. Before Amy fixed her [...]

In 2018, I wasn’t sure if I wanted to continue to “fix website” for the next 10 years of my life. Then, a small business owner booked a consult with me and it changed everything. Single mum of [...]

“Trust is a big problem in my industry.” Said by one of my followers. How do you overcome it? How do you tell people that you’re legit without making it a claim? How do you show [...]

“Why are you refusing to take my money?” Was on a call this morning. The guy showed up asking for help with his copy. I felt a sense of disrespectfulness. I could feel his sense [...]

After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]

6 years ago, people would travel all the way to my office and asked me: “Will, can you build me a website that looks just like that?” They came to me and request a website that looks [...]

Ever wonder why instant noodles need 3 minutes to cook? Here’s an interesting story for you. This is one of the most famous instant noodles in Japan. The founder of Nissin, Momofuku Ando is [...]