When your test gets NO UPLIFT…
“Our tests got no conversion uplift, what a waste of time.” Every Marketer knows this feeling. Conversion rate didn’t improve. Revenue didn’t increase. Your test, your [...]
Stop tweaking your site, do this instead.
After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]
Find the message that matters to your customers
Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?
The disconnection, between your marketing and your market.
So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]
Don’t look at your industry-standard Conversion Rate
“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]
How big is the gap between your Actual Value and Perceived Value?
As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]