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As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

What is the most expensive website in the world? Take a guess. Here’s a little story of Amy from CleanClothNappyHire.com.au that might help you get the answer right. Before Amy fixed her [...]