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  • Our CRO Approach
  • About
  • Blog
  • Case Study
  • Contact
  • Conversion Clinic

Landing Page

By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 25, 2020

How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 17, 2020

Why did Bruce Lee shut down all his schools? (Marketing lesson)

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Positioning, Marketing & Market Leadership
Posted June 15, 2020

Don’t just clarify your message.

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Landing Page, Positioning, Marketing & Market Leadership
Posted June 11, 2020

Are you testing the WHAT or the WHY?

I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]

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 The Conversion Rate Optimisation No One Is Doing
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 8, 2020

The Conversion Rate Optimisation No One Is Doing

You and I have one common goal. We want our website or landing page to convert at its very best. As most of us like to call it: “Get the most out of it.” For some businesses, a 2.5% [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership, Web Design
Posted June 3, 2020

If you are not testing, you’re just guessing.

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 2, 2020

How to attract more “best customers”?

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Landing Page, Web Design
Posted May 30, 2020

The world’s most expensive website.

What is the most expensive website in the world? Take a guess. Here’s a little story of Amy from CleanClothNappyHire.com.au that might help you get the answer right. Before Amy fixed her [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation
Posted May 28, 2020

The One FAQ your website really should answer

After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Positioning, Marketing & Market Leadership
Posted May 26, 2020

Here’s why your instant noodles need 3 minutes to cook.

Ever wonder why instant noodles need 3 minutes to cook? Here’s an interesting story for you. This is one of the most famous instant noodles in Japan. The founder of Nissin, Momofuku Ando is [...]

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Get more conversion insights:
See our latest blog:
  • The 3 bullet points that lifted revenue by 35%
    August 24, 2020
  • When your test gets NO UPLIFT…
    August 4, 2020
  • Stop tweaking your site, do this instead.
    July 13, 2020
Contact us

If you’re interested in working with us, please book a time here.

For other enquiries, please email Will at will@scalemessaging.com.

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