Addressing one simple question got DTC eCom an 18% lift in purchases
When I first learned that buying a beanbag online doesn’t always include the filling, I felt the pain. Instantly, we knew this was the perfect spot for messaging magic. This is why I’m obsessed [...]
Turn your CRO failures into big wins — Supplement Brand Lifted Revenue per Visitor by 20%
Here’s what we believe is the secret ingredient for a successful CRO program. Successful failures. Sure. Wins can happen in your first round but eventually, you’re going to see some [...]
Test Your Value Proposition While Making More Sales — 9.4% Lift in Quote Requests
Test your value proposition while lifting your conversion rate. One of our favourite ways to test. We tend to forget:CRO isn’t just about lifting CVR in every test. Some tests should focus [...]
How big is the gap between your Actual Value and Perceived Value?
As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]
Why did Bruce Lee shut down all his schools? (Marketing lesson)
Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]
Don’t just clarify your message.
“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]
Are you testing the WHAT or the WHY?
I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]
