“Trust is a big problem in my industry.”
Said by one of my followers.
How do you overcome it?
How do you tell people that you’re legit without making it a claim?
How do you show people when they can’t experience it?
If you are doing what everyone else is doing in your industry:
“We’re the leading XYZ…”
“Featured in XYZ…”
“Better service. Better results…:
Soon, the only thing your page Remains is Claims.
Don’t Claim, Explain.
Think outside of the box.
Prove exactly how you’re better, how you’re legit.
Can you write a blog post detailing step-by-step your approach and process?
Can you make a video showing exactly how you operate?
Where can you shine light in this scary black box to show transparency?
Don’t worry about style.
Worry about not getting your message across.
