Test your value proposition while lifting your conversion rate.
One of our favourite ways to test.
We tend to forget:
CRO isn’t just about lifting CVR in every test.
Some tests should focus on learning.
Some tests should focus on uplifts.
And if you’re lucky, you get both in one test.
Last week, we wrapped up a test that did just that.
We ranked the reasons why visitors choose us, collaboratively with the client. Then we created 3 different variations of the main landing page.
Each focuses on one value prop.
After 16 days of testing with over 8000 conversions recorded, the results were revealing.
What the client and I thought was a compelling reason didn’t move the needle – which is a great thing.
Now, we know what we should stray away from and what to double down on.
The two winning value props are being consolidated, transferred and tested in other parts of the business for more wins.
