Positioning, Marketing & Market Leadership

When I first learned that buying a beanbag online doesn’t always include the filling, I felt the pain. Instantly, we knew this was the perfect spot for messaging magic. This is why I’m obsessed [...]

Here’s what we believe is the secret ingredient for a successful CRO program. Successful failures. Sure. Wins can happen in your first round but eventually, you’re going to see some [...]

Test your value proposition while lifting your conversion rate. One of our favourite ways to test. We tend to forget:CRO isn’t just about lifting CVR in every test. Some tests should focus [...]

After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]

Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]