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  • LATEST RESULTS
  • MESSAGING CRO SERVICE

Positioning, Marketing & Market Leadership

By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted March 1, 2024

Addressing one simple question got DTC eCom an 18% lift in purchases

When I first learned that buying a beanbag online doesn’t always include the filling, I felt the pain. Instantly, we knew this was the perfect spot for messaging magic. This is why I’m obsessed [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted March 1, 2024

Turn your CRO failures into big wins — Supplement Brand Lifted Revenue per Visitor by 20%

Here’s what we believe is the secret ingredient for a successful CRO program. Successful failures. Sure. Wins can happen in your first round but eventually, you’re going to see some [...]

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 Test Your Value Proposition While Making More Sales — 9.4% Lift in Quote Requests
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted February 27, 2024

Test Your Value Proposition While Making More Sales — 9.4% Lift in Quote Requests

Test your value proposition while lifting your conversion rate. One of our favourite ways to test. We tend to forget:CRO isn’t just about lifting CVR in every test. Some tests should focus [...]

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 Beyond the Typical CRO — How A Eco eCom Brand Lifted Revenue by 17%
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted February 6, 2024

Beyond the Typical CRO — How A Eco eCom Brand Lifted Revenue by 17%

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted July 13, 2020

Stop tweaking your site, do this instead.

After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted July 12, 2020

Find the message that matters to your customers

Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted July 7, 2020

The disconnection, between your marketing and your market.

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Positioning, Marketing & Market Leadership
Posted June 29, 2020

Don’t look at your industry-standard Conversion Rate

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 25, 2020

How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted June 23, 2020

What’s your DEEPEST marketing problem? Seriously.

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]

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Who is Scale Messaging?

We specialise in improving conversion rates with better messaging. Let’s have a chat, and discover CRO opportunities for your site.


Learn more about us on our About page.

What do we offer?

Need help with your messaging or conversion rate? We can do it for you and show you how to do it. Learn more on our Messaging CRO.

Alternatively, check out our latest results, thoughts and learnings

Follow us on LinkedIn for our latest thoughts on CRO


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