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Lead Generation

By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted July 7, 2020

The disconnection, between your marketing and your market.

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 25, 2020

How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Lead Generation
Posted June 21, 2020

🔴LIVE: How to hit a nail in your customer’s head (with your messaging)

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 17, 2020

Why did Bruce Lee shut down all his schools? (Marketing lesson)

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

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 The Conversion Rate Optimisation No One Is Doing
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 8, 2020

The Conversion Rate Optimisation No One Is Doing

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 The CRO No One Is Doing
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 8, 2020

The CRO No One Is Doing

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 5, 2020

7-Figure Changes: Are you testing Cosmetic or Meaningful Changes?

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership, Web Design
Posted June 3, 2020

If you are not testing, you’re just guessing.

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 2, 2020

How to attract more “best customers”?

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 1, 2020

How much content should you really give out?

Course creators, coaches and consultants are confused. They know they need “content”. They know they need to educate people first. But there’s a grayline here. How much content [...]

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Get more conversion insights:
See our latest blog:
  • The 3 bullet points that lifted revenue by 35%
    August 24, 2020
  • When your test gets NO UPLIFT…
    August 4, 2020
  • Stop tweaking your site, do this instead.
    July 13, 2020
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