Lead Generation

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

Course creators, coaches and consultants are confused. They know they need “content”. They know they need to educate people first. But there’s a grayline here. How much content [...]