Lead Generation

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

The owner of a 7-figure eCommerce brand said: “I don’t know what we should optimise next.” After working with hundreds of businesses on their CRO, I have no doubt that the [...]

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]

Course creators, coaches and consultants are confused. They know they need “content”. They know they need to educate people first. But there’s a grayline here. How much content [...]

“Trust is a big problem in my industry.” Said by one of my followers. How do you overcome it? How do you tell people that you’re legit without making it a claim? How do you show [...]

“Why are you refusing to take my money?” Was on a call this morning. The guy showed up asking for help with his copy. I felt a sense of disrespectfulness. I could feel his sense [...]