After optimising over 1012 landing pages, I see one huge mistake on almost every page.
People know they need the ‘FAQs’.
People know they need to address the common questions.
People know what questions their customers ask.
Yet, they miss the most critical question of all.
The one that actually drives the conversion and sales:
“Why should I choose you?”
Just because customers don’t ask it straight to your face, doesn’t mean they don’t ask.
We optimise the landing page to its very best but unless you can present a compelling and clear answer to that question…
You’re not moving the needle.
If your landing page is getting/ about to get some serious traffic, leave a comment ‘conversion’.
I’ll send you the best way that I discovered to answer that question.
Will Chan
