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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Positioning, Marketing & Market Leadership
Posted June 29, 2020

Don’t look at your industry-standard Conversion Rate

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 25, 2020

How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted June 23, 2020

What’s your DEEPEST marketing problem? Seriously.

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Lead Generation
Posted June 21, 2020

?LIVE: How to hit a nail on your customer’s head (with your messaging)

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

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By Will Chan
In Conversion Rate Optimisation CRO, Ecommerce, Positioning, Marketing & Market Leadership
Posted June 18, 2020

The 2 Critical Value Propositions A Ecommerce Must Clarify

If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 17, 2020

Why did Bruce Lee shut down all his schools? (Marketing lesson)

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Positioning, Marketing & Market Leadership
Posted June 15, 2020

Don’t just clarify your message.

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership, Web Design
Posted June 12, 2020

Is your Marketer testing? If not…good luck

A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Landing Page, Positioning, Marketing & Market Leadership
Posted June 11, 2020

Are you testing the WHAT or the WHY?

I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted June 10, 2020

You’re not marketing. You’re just advertising.

Here’s an interesting question that will get you to meditate: Are you finding customers for your product OR finding a product for your customers? Marketing is communication. It is [...]

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Who is Scale Messaging?

We specialise in improving conversion rates with Conversion Messaging. If you have a website that you know can convert better, let’s have a chat.

What do we offer?

We do one thing only and we do it well which is our Messaging CRO Service. It’s our done-for-you service to scale your conversion rate and profit by 20-50% with better messaging

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See our latest blog:
  • Philosophy of Increasing Conversions with Scale Messaging
  • How to test a value proposition? – with Will Chan
  • What makes a good value proposition? – With Adrian J Stewart
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