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As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]

I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]

Here’s an interesting question that will get you to meditate: Are you finding customers for your product OR finding a product for your customers? Marketing is communication. It is [...]

The owner of a 7-figure eCommerce brand said: “I don’t know what we should optimise next.” After working with hundreds of businesses on their CRO, I have no doubt that the [...]