How to test a value proposition? – with Will Chan
Are you finding that customers don’t understand what you offer? If so, there might be a problem with your Value Proposition and its underlying messages. People tend to think about [...]
Are you finding that customers don’t understand what you offer? If so, there might be a problem with your Value Proposition and its underlying messages. People tend to think about [...]
What makes a good value prop? Where do you even start? Is it a catchy tagline? Is it a sales pitch? Somebody help!!! We had a chat with Adrian J. Stewart, Messaging Strategist and Co-Fonder [...]
Will and Adrian from Scale Messaging dive into the philosophy of increasing conversions with specific ways of improving the content on key pages.
After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]
Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?
So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]
“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]
As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]
When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]
We specialise in improving conversion rates with Conversion Messaging. If you have a website that you know can convert better, let’s have a chat.
We do one thing only and we do it well which is our Messaging CRO Service. It’s our done-for-you service to scale your conversion rate and profit by 20-50% with better messaging