How to test a value proposition? – with Will Chan
Are you finding that customers don’t understand what you offer? If so, there might be a problem with your Value Proposition and its underlying messages. People tend to think about [...]
What makes a good value proposition? – With Adrian J Stewart
What makes a good value prop? Where do you even start? Is it a catchy tagline? Is it a sales pitch? Somebody help!!! We had a chat with Adrian J. Stewart, Messaging Strategist and Co-Fonder [...]
Philosophy of Increasing Conversions with Scale Messaging
Will and Adrian from Scale Messaging dive into the philosophy of increasing conversions with specific ways of improving the content on key pages.
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted Stop tweaking your site, do this instead.
After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted Find the message that matters to your customers
Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted The disconnection, between your marketing and your market.
So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Positioning, Marketing & Market Leadership
Posted Don’t look at your industry-standard Conversion Rate
“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted How big is the gap between your Actual Value and Perceived Value?
As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted What’s your DEEPEST marketing problem? Seriously.
When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]