The 3 bullet points that lifted revenue by 35%
Most of us tend to overthink what our website is missing. I’ve seen companies invested $30,000 to redesign the whole website and got ZERO improvements in conversion and revenue. How can 3 [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted Stop tweaking your site, do this instead.
After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted Find the message that matters to your customers
Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted The disconnection, between your marketing and your market.
So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Positioning, Marketing & Market Leadership
Posted Don’t look at your industry-standard Conversion Rate
“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted How big is the gap between your Actual Value and Perceived Value?
As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Positioning, Marketing & Market Leadership
Posted What’s your DEEPEST marketing problem? Seriously.
When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]
🔴LIVE: How to hit a nail in your customer’s head (with your messaging)
What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted Why did Bruce Lee shut down all his schools? (Marketing lesson)
Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Landing Page, Positioning, Marketing & Market Leadership
Posted Don’t just clarify your message.
“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]