Copywriting & Messaging

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]

Here’s an interesting question that will get you to meditate: Are you finding customers for your product OR finding a product for your customers? Marketing is communication. It is [...]

The owner of a 7-figure eCommerce brand said: “I don’t know what we should optimise next.” After working with hundreds of businesses on their CRO, I have no doubt that the [...]

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]