Copywriting & Messaging

After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]

Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

When people submit their questionnaire for the website review, I ask a very difficult question: Why should an ideal customer choose you rather than anyone else? The answer to this question tells [...]

What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]

A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]