A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]
ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]
What is the most expensive website in the world? Take a guess. Here’s a little story of Amy from CleanClothNappyHire.com.au that might help you get the answer right. Before Amy fixed her [...]
In 2012, a multi-million dollar brand lost more than $3 million in sales because of their new website. How? Finish Line, the American retail chain who operates 600+ stores nation, thought their [...]
More than 50% of the redesign fail. I’ve seen this over and over again where the business owner thinks: “Ah, my website is a bit dated” “It’s time to do ‘something’ [...]
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