How much content should you really give out?

Course creators, coaches and consultants are confused.

They know they need “content”.

They know they need to educate people first.

But there’s a grayline here.

How much content should you really give out?

What is too much?

What is not enough?

Most of us are trying hard to find that thin defining line – a line that actually doesn’t exist.

Since you’re reading this, you are here for clarity and a clear answer.

Let me give it to you.

What would be the likelihood of someone buying a $1000 ticket to see a concert of an artist that he doesn’t even know a song?

What would be the likelihood of a dead heart fan buying a $1000 concert ticket to see an artist that he knows every lyric word by word?

Most people don’t go to concerts to hear new songs.

They go there to hear songs they know, songs they love, in one awesome evening.

Can you imagine an artist just holds on to their best songs?

So how much content should you give out?

The question should be – how much do people love your content?

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