Ecommerce

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

The owner of a 7-figure eCommerce brand said: “I don’t know what we should optimise next.” After working with hundreds of businesses on their CRO, I have no doubt that the [...]

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]

Here’s a HUGE Ecommerce mistake. This is a paradigmatic mistake most Ecom owners make when they try to optimise their conversion rate. They get over-obsessed with the checkout process. [...]

Every dropoff is a revenue loss. We all know we need to do ‘something’ about it, but… Who can commit to a $100k/yr CRO service with no ROI guarantee? Who can spend 30k and 4 [...]