Ecommerce

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

You and I have one common goal. We want our website to convert at its very best. Or as most of us like to call it: “Get the most out of it.” One early morning, the CMO of a company [...]

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]

Here’s a HUGE Ecommerce mistake. This is a paradigmatic mistake most Ecom owners make when they try to optimise their conversion rate. They get over-obsessed with the checkout process. [...]