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  • Conversion Clinic

Ecommerce

By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce
Posted August 24, 2020

The 3 bullet points that lifted revenue by 35%

Most of us tend to overthink what our website is missing. I’ve seen companies invested $30,000 to redesign the whole website and got ZERO improvements in conversion and revenue. How can 3 [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted July 7, 2020

The disconnection, between your marketing and your market.

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Positioning, Marketing & Market Leadership
Posted June 29, 2020

Don’t look at your industry-standard Conversion Rate

“Our conversion rate, 3.1% is considered pretty good in our industry.” This eCommerce owner told me and I replied:“Where did you get that number from?” “From the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 25, 2020

How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap. The gap between the Actual Value and the Perceived Value. We know how great our products and services. We know the customers love it. We’ve [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Ecommerce, Positioning, Marketing & Market Leadership
Posted June 18, 2020

The 2 Critical Value Propositions A Ecommerce Must Clarify

If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 17, 2020

Why did Bruce Lee shut down all his schools? (Marketing lesson)

Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]

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 The Conversion Rate Optimisation No One Is Doing
By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 8, 2020

The Conversion Rate Optimisation No One Is Doing

You and I have one common goal. We want our website or landing page to convert at its very best. As most of us like to call it: “Get the most out of it.” For some businesses, a 2.5% [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Lead Generation, Positioning, Marketing & Market Leadership
Posted June 5, 2020

7-Figure Changes: Are you testing Cosmetic or Meaningful Changes?

If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation, Positioning, Marketing & Market Leadership, Web Design
Posted June 3, 2020

If you are not testing, you’re just guessing.

ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]

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By Will Chan
In Conversion Rate Optimisation CRO, Copywriting & Messaging, Ecommerce, Landing Page, Lead Generation
Posted May 28, 2020

The One FAQ your website really should answer

After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]

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Get more conversion insights:
See our latest blog:
  • The 3 bullet points that lifted revenue by 35%
    August 24, 2020
  • When your test gets NO UPLIFT…
    August 4, 2020
  • Stop tweaking your site, do this instead.
    July 13, 2020
Contact us

If you’re interested in working with us, please book a time here.

For other enquiries, please email Will at will@scalemessaging.com.

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