If you are not testing, you’re just guessing.
ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]
How to attract more “best customers”?
Ever noticed this strange “coincidence”? Your best customers always share a trait with YOU. A personality. A habit. A passion. A vision. Perhaps after all it is not a coincidence. [...]
The world’s most expensive website.
What is the most expensive website in the world? Take a guess. Here’s a little story of Amy from CleanClothNappyHire.com.au that might help you get the answer right. Before Amy fixed her [...]
The One FAQ your website really should answer
After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]
Here’s why your instant noodles need 3 minutes to cook.
Ever wonder why instant noodles need 3 minutes to cook? Here’s an interesting story for you. This is one of the most famous instant noodles in Japan. The founder of Nissin, Momofuku Ando is [...]
Why aren’t people clicking my Call-to-action?
“Why aren’t people clicking Buy Now?” I starred at the heatmap from Lucky Orange, hoping that I would find a clue. I clicked ‘Country’, ‘Age’, ‘Gender’ Numbers were flapping in front of my eyes. [...]
Website is just a numbers game (not quite)
“Website is just a numbers game.” This guy trying to pitch his SEO service. “You want more customers, you need more traffic, it’s just a numbers game.” Then I asked [...]
What do you do when you only have 5 seconds
You only have 5 seconds. That’s ALL you have just to get people to “stay” on your website. What would you do? 5 seconds – that’s all you have to get your message [...]