Ever wonder why instant noodles need 3 minutes to cook?
Here’s an interesting story for you.
This is one of the most famous instant noodles in Japan.
The founder of Nissin, Momofuku Ando is considered as the “Father of Instant Noodle”.
Why do they instruct people to cook for 3 minutes when it only needs 1 minute or less to cook?
Why am I sharing this with you anyway?
This has EVERYTHING to do with your conversion/ marketing.
Food does taste a lot better when you’re hungry.
Especially if you’re smelling it but can’t eat it.
If you want someone to complement your cooking, STARVE that person, but not for too long.
Nissin has found the perfect fine line between Hunger and Anger is right at 3 minutes.
So, how is your marketing creating that hunger?
You need to “prime” people, make them hungry using your messaging.
Every word on your website counts.
(For the record, I haven’t eaten instant noodles for nearly 10 years. They are bad for you. Nono🙅♂️🙅♂️)