“Why aren’t people clicking Buy Now?”
I starred at the heatmap from Lucky Orange, hoping that I would find a clue.
I clicked ‘Country’, ‘Age’, ‘Gender’
Numbers were flapping in front of my eyes.
But, it was a waste of effort.
Why?
Sure we can chase the footsteps on the beach.
Every click is a footstep.
But unless we spend time understanding WHY that person was heading that way, it’s useless.
Data needs to be translated into a reason.
And through tests with data, we validate the reason.
It’s a two-way street.
Don’t get obsessed with data.
Sometimes it disconnects you with your customers.
