7-Figure Changes: Are you testing Cosmetic or Meaningful Changes?
If your goal to optimise is only to get a lift in conversion rate or revenue, you’re likely NOT converting at your the best. You’re likely testing the wrong changes. 80% of the [...]
If you are not testing, you’re just guessing.
ANY change you make to your marketing should be tested. Whether it’s a change in your targeting, design, brand strategy or even a few words, you should test. No one on earth gets it right [...]
The One FAQ your website really should answer
After optimising over 1012 landing pages, I see one huge mistake on almost every page. People know they need the ‘FAQs’. People know they need to address the common questions. People [...]
The Classic Ecommerce Optimisation Mistake
Here’s a HUGE Ecommerce mistake. This is a paradigmatic mistake most Ecom owners make when they try to optimise their conversion rate. They get over-obsessed with the checkout process. [...]
Ecom Conversion Clinic
Every dropoff is a revenue loss. We all know we need to do ‘something’ about it, but… Who can commit to a $100k/yr CRO service with no ROI guarantee? Who can spend 30k and 4 [...]
4 Questions That Will Force You to Rethink Your “Well-Thought-Out Marketing Plan”
1. What my biggest competitor can do now to crash my business? 2. How can I minimise that impact and chance? 3. What really made people choose me when they could buy from others? 4. How can I [...]