LIVE: How to hit a nail on your customer’s head (with your messaging)
What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?
What makes your message strong and motivating? How can you tell your customers that you truly understand what they’re dealing with? What makes people trust you?
If someone bought a product from your ecommerce, you have a value proposition. The problem is – you don’t know which one. Did people buy your product because of your brand or the [...]
Bruce Lee closed all three of his Jeet Kune Do schools at the peak of his career. Why? I’m surprised by how many “experts” are afraid to confront the truth. They give [...]
“Clarifying your message is the best way to grow your business.” This is the slogan of a company I admire. StoryBrand has some great marketing workshops to help people clarify their [...]
A web designer made a claim that the new website he designs will increase sales. When I ask if he would run a split-test to prove it, he refused. Why? We are at a time when marketing means [...]
I once got a book with hundreds of split-test results in it. Button colours. Button shapes. Background colours. Different headline templates. It was great to see how cosmetic changes on a web [...]
Here’s an interesting question that will get you to meditate: Are you finding customers for your product OR finding a product for your customers? Marketing is communication. It is [...]
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We do one thing only and we do it well which is our Messaging CRO Service. It’s our done-for-you service to scale your conversion rate and profit by 20-50% with better messaging