When people submit their questionnaire for the website review, I ask a very difficult question:
Why should an ideal customer choose you rather than anyone else?
The answer to this question tells me exactly what is the root problem they are dealing with.
- A great value proposition but fail to convey
- A weak value proposition and trying to convey it
Let me put them in simple words.
- You have a strong reason why people should choose you but you don’t know how to say it
- You don’t actually have a strong reason why people should choose you and you try to convince people to choose you
It’s sad to see people try to solve the wrong problem for 3, 4, 5 years.
What is the DEEPEST problem you have to solve?
Is it really the Facebook ad campaign?
Is it really the bidding strategy?
Is it really the web design?
Is it really the discounts?
Is it really the lead magnet design?
Is it really you’re not posting enough?
What is the DEEPEST problem you have to solve?