How big is the gap between your Actual Value and Perceived Value?

As Marketers, we are trying to fill this gap.

The gap between the Actual Value and the Perceived Value.

We know how great our products and services.

We know the customers love it.

We’ve seen those smiles on their faces.

We’ve heard stories of how their lives changed.

We’ve heard stories of how they like yours better than someone.

That’s your Actual Value.

The thing is – that’s not what your market perceive from you when they see your ads and website.

Your job is to fill this gap.

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