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After optimising close to 1000 pages, I’ve confirmed there only 2 things you can do to improve conversion. 1. Remove Friction That’s when you make the user-experience smooth, easy to [...]

Most of us are just blasting meaningless ads at people everyday. How can we say something that actually matters to the customers?

So a fellow entrepreneur asked me: “Which one is better? Lead generation or conversion campaign?” “That depends on what you’re saying in your ad” I replied. Since [...]