{"id":16918,"date":"2020-07-07T01:59:29","date_gmt":"2020-07-07T01:59:29","guid":{"rendered":"https:\/\/scalemessaging.com\/?p=16918"},"modified":"2020-07-07T03:23:08","modified_gmt":"2020-07-07T03:23:08","slug":"the-disconnection-between-your-marketing-and-your-market","status":"publish","type":"post","link":"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/","title":{"rendered":"The disconnection, between your marketing and your market."},"content":{"rendered":"\n<p>So a fellow entrepreneur asked me:<\/p>\n\n\n\n<p><em>&#8220;Which one is better? Lead generation or conversion campaign?&#8221;<\/em><\/p>\n\n\n\n<p><em>&#8220;That depends on what you&#8217;re saying in your ad&#8221;<\/em> I replied.<\/p>\n\n\n\n<p>Since when we become so tactical?<\/p>\n\n\n\n<p>9 out of 10 marketers we meet on the internet talk about the following:<\/p>\n\n\n\n<ul><li>How to pick your campaign structure<\/li><li>What tools to use<\/li><li>Which platform is better<\/li><li>How to lower your CPA<\/li><li>What trusted logos to put on your website<\/li><li>How to trick people to the next step<\/li><\/ul>\n\n\n\n<p>We become so obsessed with the WHATs and HOWs, we don&#8217;t even ask WHY anymore.<\/p>\n\n\n\n<p>The bloom of technology, the accessibility of advertising, the abundance of information, these are all the culprit of our disconnection.<\/p>\n\n\n\n<p><strong>The disconnection between our marketing and the market.<\/strong><\/p>\n\n\n\n<p>We are so disconnected with the customers now.<\/p>\n\n\n\n<p>Most businesses hardly even know what truly resonates with their customers.<\/p>\n\n\n\n<p>What words matter to your customers?<\/p>\n\n\n\n<p>What message conveys the most value to them?<\/p>\n\n\n\n<p><strong>Since when we&#8217;re more obsessed with methods than wisdom?<\/strong><\/p>\n\n\n\n<p><strong>Since when we&#8217;re more obsessed what works than why it works?<\/strong><\/p>\n\n\n\n<p>Since when we&#8217;re more obsessed with how to trick people than how to better convey our value?<\/p>\n\n\n\n<p>Putting new paints on a house won&#8217;t fix the broken circuit.<\/p>\n\n\n\n<p>We need to start asking ourselves the questions that matter:<\/p>\n\n\n\n<ol><li>WHY do customers buy from me?<\/li><li>WHY don&#8217;t customers buy from me?<\/li><\/ol>\n\n\n\n<p>Only the right questions would lead us to the right insights.<\/p>\n\n\n\n<p>The right insights lead us to take the right action.<\/p>\n\n\n\n<p>Let&#8217;s stop painting the house.<\/p>\n\n\n\n<p>Let&#8217;s get the root problem fixed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>So a fellow entrepreneur asked me: &#8220;Which one is better? Lead generation or conversion campaign?&#8221; &#8220;That depends on what you&#8217;re saying in your ad&#8221; I replied. Since when we become so tactical? 9 out of 10 marketers we meet on the internet talk about the following: How to pick your campaign structure What tools to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,10,13,14,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The disconnection, between your marketing and your market. - Increase conversion rate with Conversion Messaging | Messaging CRO Agency<\/title>\n<meta name=\"description\" content=\"A Messaging CRO agency specialised in helping online businesses increase conversion rate with Conversion Messaging\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The disconnection, between your marketing and your market\" \/>\n<meta property=\"og:description\" content=\"A Messaging CRO agency specialised in helping online businesses increase conversion rate with Conversion Messaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Increase conversion rate with Conversion Messaging | Messaging CRO Agency\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/willchanyk\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T01:59:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-07T03:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/07\/the-power-of-disconnection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/scalemessaging.com\/#organization\",\"name\":\"Scale Messaging\",\"url\":\"https:\/\/scalemessaging.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/will-chan-aus\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/scalemessaging.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/01\/logo-1.png\",\"contentUrl\":\"https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/01\/logo-1.png\",\"width\":230,\"height\":50,\"caption\":\"Scale Messaging\"},\"image\":{\"@id\":\"https:\/\/scalemessaging.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scalemessaging.com\/#website\",\"url\":\"https:\/\/scalemessaging.com\/\",\"name\":\"Increase conversion rate with Conversion Messaging | Messaging CRO Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/scalemessaging.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/scalemessaging.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/07\/the-power-of-disconnection.jpg\",\"contentUrl\":\"https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/07\/the-power-of-disconnection.jpg\",\"width\":960,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/#webpage\",\"url\":\"https:\/\/scalemessaging.com\/the-disconnection-between-your-marketing-and-your-market\/\",\"name\":\"The disconnection, between your marketing and your market. - 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