{"id":16820,"date":"2019-05-12T03:16:25","date_gmt":"2019-05-12T03:16:25","guid":{"rendered":"https:\/\/scalemessaging.com\/?page_id=16820"},"modified":"2022-01-16T04:59:08","modified_gmt":"2022-01-16T04:59:08","slug":"about","status":"publish","type":"page","link":"https:\/\/scalemessaging.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"[mk_page_section bg_position=”left center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”left_top” video_color_mask=”#f2f7fe” gr_end=”#eaf2ff” video_opacity=”1″ padding_top=”0″ padding_bottom=”0″ top_shape_style=”curve-top” top_shape_color=”#ffffff” bottom_shape_style=”curve-bottom” bottom_shape_size=”small” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_row_inner column_padding=”1″ css=”.vc_custom_1582289862906{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner][mk_padding_divider visibility=”visible-sm”][mk_padding_divider size=”200″ visibility=”hidden-sm”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][mk_fancy_title tag_name=”h1″ color=”#141414″ size=”43″ force_font_size=”true” size_smallscreen=”43″ size_tablet=”31″ size_phone=”31″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_bottom=”0″ font_family=”none” align=”center” el_class=”.white-bold”]\n

Meet Adrian and Will<\/strong><\/p>\n[\/mk_fancy_title][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_image src=”https:\/\/scalemessaging.com\/wp-content\/uploads\/2021\/04\/adrianwill029-copy.jpg” image_size=”full” frame_style=”border_shadow” title=”Adrian J. Stewart (Head of Strategy) & Will Chan (Founder)”][mk_padding_divider size=”150″ visibility=”hidden-sm”][mk_padding_divider visibility=”visible-sm”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section video_color_mask=”#dd9933″ video_opacity=”0″ padding_top=”50″ padding_bottom=”50″ margin_bottom=”40″ top_shape_style=”curve-top” top_shape_size=”small” bottom_shape_style=”curve-bottom” bottom_shape_size=”small” sidebar=”sidebar-1″][vc_column][vc_row_inner css=”.vc_custom_1581246372129{margin-bottom: 0px !important;}”][vc_column_inner width=”7\/12″][mk_fancy_title tag_name=”h4″ color=”#47ccc4″ size=”42″ force_font_size=”true” size_smallscreen=”40″ size_tablet=”34″ size_phone=”34″ line_height=”130″ font_weight=”300″ font_family=”none” el_class=”green-bold”]This business exists for one simple reason<\/strong>.[\/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#383838″ size=”18″ line_height=”180″ font_weight=”300″ font_family=”none” responsive_align=”left”]So many amazing services and products that can truly change someone’s life are being ignored. Why? Simple – their message is not getting across.<\/strong><\/p>\n

What if you could help people better perceive our value? What if you could drive a major revenue increase by getting your messaging right? What if you could help more people who truly need what you have?[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=”5\/12″][vc_single_image image=”15739″ img_size=”full” alignment=”center” css=”.vc_custom_1579684966459{margin-top: 50px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section padding_top=”20″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ style=”true” color=”#47ccc4″ size=”25″ line_height=”130″ font_weight=”300″ letter_spacing=”3″ margin_bottom=”0″ font_family=”none” align=”center” el_class=”green-bold”]Will Chan[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#000000″ size=”20″ line_height=”130″ font_weight=”300″ letter_spacing=”1″ font_family=”none” align=”center” el_class=”green-bold”]Founder & Website Messaging Strategist[\/mk_fancy_title][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_fancy_title tag_name=”h4″ color=”#000000″ size=”30″ force_font_size=”true” size_smallscreen=”30″ size_tablet=”30″ size_phone=”28″ line_height=”150″ font_weight=”bold” font_style=”italic” margin_top=”10″ margin_bottom=”10″ font_family=”none”]”We’re so close to the market yet so disconnected from it.”[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#2d2d2d” size=”18″ line_height=”150″ font_weight=”300″ txt_transform=”none” font_family=”none” responsive_align=”left” el_class=”.white-bold”]\n

Hi, this is Will, the founder of Scale Messaging. For the past 7 years, I’ve devoted my life to answer one question: “Why do people really buy from us?”<\/strong>.<\/em><\/p>\n

As a young, solo immigrant from Hong Kong, I know how it feels when people just don’t get you. You always feel there’s a gap, a gap between what you can actually <\/strong>offer and what they think <\/strong>you can offer.<\/p>\n

I arrived in Australia by myself when I was 21 with $2,000 to my name. After years struggling and trying to adapt to a new world, I found myself sitting comfortably at my office, running my own web design business.<\/p>\n

But somehow, I felt something was wrong.[\/mk_fancy_title][mk_image src=”https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/07\/will-chan-founder-of-scale-messaging-2.jpg” image_size=”full” frame_style=”gray_border” align=”center” margin_bottom=”0″][mk_fancy_title tag_name=”span” color=”#2d2d2d” size=”18″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_top=”50″ font_family=”none” responsive_align=”left” el_class=”.white-bold”]I remember asking our designers and developers to spend days to deliver a world-class web design, the kind that would “wow” the client.<\/p>\n

The client was thrilled. We were proud.<\/p>\n

Until one day, I opened the Google Analytics and saw there were absolutely zero improvements<\/strong> in their conversion rate.<\/p>\n

How could it be?<\/p>\n

We’ve spent 3 months day and night on this glamorous redesign. Everything looked better. Everything felt better.<\/p>\n

Sure – the client loved the new design and had no complaints, but I knew we were lying to ourselves.<\/p>\n

I had to ask myself again: “Why do people really buy from us?”<\/strong><\/em>[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#2d2d2d” size=”18″ line_height=”150″ font_weight=”300″ txt_transform=”none” font_family=”none” responsive_align=”left” el_class=”.white-bold”]It was then, I realised, we’ve spent 3 months trying to impress the customers, yet created no meaningful connections with them whatsoever.<\/p>\n

It’s not about what’s on the webpage; It’s about what they perceive from the webpage<\/strong>. One by one, with my clients’ permission, I began making minor changes to the wording on their website.<\/p>\n

To my surprise, my clients started telling me their sales have gone up<\/strong>.<\/p>\n

How is it possible that these tiny changes in words can outperform months of redesign effort from my whole team?<\/p>\n

That was the beginning of my search. After hundreds of books, countless hours of honing my skills and thousands of lines of copy, I’ve settled for a temporary answer.<\/p>\n

Today, we’re all busy studying marketing, yet we spare no time to actually study the market.<\/strong><\/p>\n

Most of us are searching for the next marketing tool, the next algorithm change and the next Facebook trick, yet we forget the fundamentals of why do people buy.<\/p>\n

It’s the value that they perceive from you.<\/strong><\/p>\n

It’s the message that resonates with them.<\/strong><\/p>\n

Click here to learn more about me and look behind the scene<\/span><\/a>.[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section padding_top=”50″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h4″ style=”true” color=”#47ccc4″ size=”25″ line_height=”130″ font_weight=”300″ margin_bottom=”0″ font_family=”none” align=”center” el_class=”green-bold”]Adrian J. Stewart[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#000000″ size=”20″ line_height=”130″ font_weight=”300″ letter_spacing=”1″ font_family=”none” align=”center” el_class=”green-bold”]Head of Strategy & Brand Messaging Strategist[\/mk_fancy_title][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_fancy_title tag_name=”h4″ color=”#000000″ size=”30″ force_font_size=”true” size_smallscreen=”30″ size_tablet=”30″ size_phone=”28″ line_height=”150″ font_weight=”bold” font_style=”italic” margin_top=”10″ margin_bottom=”10″ font_family=”none”]”What<\/em> you say and how<\/em> you say it can be the difference between new business and no business.\u2028\u2028”[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#2d2d2d” size=”18″ line_height=”150″ font_weight=”300″ txt_transform=”none” font_family=”none” responsive_align=”left” el_class=”.white-bold”]\n

Yep, that\u2019s me, Adrian J. Stewart.<\/p>\n

I\u2019m a writer, speaker and strategist from Sydney now based in Perth.[\/mk_fancy_title][mk_image src=”https:\/\/scalemessaging.com\/wp-content\/uploads\/2020\/11\/adrianjstewartprofilephotolowres.jpeg” image_size=”full” frame_style=”gray_border” align=”center” margin_bottom=”0″][mk_fancy_title tag_name=”span” color=”#2d2d2d” size=”18″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_top=”50″ font_family=”none” responsive_align=”left” el_class=”.white-bold”]I do brand strategy and copywriting but mostly I\u2019m fascinated by human behaviour.<\/p>\n

After uni, I decided it was time to put my prestigious Bachelor of Media & Cultural studies degree to work by cold-selling credit cards. The 7am sales meetings, jubilant bell ringing, frenzied clapping and relentless \u201cyou too can own a mansion\u201d rhetoric quickly wore thin and I moved on.<\/p>\n

Since that first foray, I\u2019ve traversed a range of roles in sales, training and marketing and I\u2019m now a strategist and copywriter running my own business called The Copy Mob.<\/p>\n

Basically, I help businesses cut through the bullshit and find the right words. We do brand positioning, value propositions, campaign messaging and more. Now, I join forces with Will at Scale Messaging to help even more businesses to get their messaging right.[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/mk_page_section][mk_page_section bg_color=”#eef4fe” video_color_mask=”#dd9933″ video_opacity=”0″ padding_top=”0″ padding_bottom=”0″ margin_bottom=”40″ top_shape_style=”curve-top” top_shape_size=”small” bottom_shape_style=”curve-bottom” bottom_shape_size=”small” sidebar=”sidebar-1″][vc_column][vc_row_inner el_id=”details” css=”.vc_custom_1592464078096{margin-top: 80px !important;margin-bottom: 80px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][mk_fancy_title tag_name=”h4″ color=”#000000″ size=”42″ force_font_size=”true” size_smallscreen=”42″ size_tablet=”33″ size_phone=”33″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_top=”70″ margin_bottom=”10″ font_family=”none” align=”center”]There’s always a better way to communicate your value<\/strong>.[\/mk_fancy_title][mk_fancy_title tag_name=”span” color=”#727272″ size=”22″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_bottom=”0″ font_family=”none” align=”center” el_class=”.white-bold”]\n

Help your customers perceive your value so they will choose you.<\/p>\n[\/mk_fancy_title][mk_button dimension=”flat” corner_style=”full_rounded” size=”x-large” url=”https:\/\/scalemessaging.com\/results” align=”center” margin_top=”50″ bg_color=”#46caed”]See Conversion Clinic[\/mk_button][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"

[mk_page_section bg_position=”left center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”left_top” video_color_mask=”#f2f7fe” gr_end=”#eaf2ff” video_opacity=”1″ padding_top=”0″ padding_bottom=”0″ top_shape_style=”curve-top” top_shape_color=”#ffffff” bottom_shape_style=”curve-bottom” bottom_shape_size=”small” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_row_inner column_padding=”1″ css=”.vc_custom_1582289862906{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner][mk_padding_divider visibility=”visible-sm”][mk_padding_divider size=”200″ visibility=”hidden-sm”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][mk_fancy_title tag_name=”h1″ color=”#141414″ size=”43″ force_font_size=”true” size_smallscreen=”43″ size_tablet=”31″ size_phone=”31″ line_height=”150″ font_weight=”300″ txt_transform=”none” margin_bottom=”0″ font_family=”none” align=”center” el_class=”.white-bold”] Meet Adrian and Will [\/mk_fancy_title][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_image src=”https:\/\/scalemessaging.com\/wp-content\/uploads\/2021\/04\/adrianwill029-copy.jpg” image_size=”full” frame_style=”border_shadow” title=”Adrian J. Stewart (Head of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nScale Messaging: The Right Words That Lift Your Conversion Rate<\/title>\n<meta name=\"description\" content=\"Connect with your customers with the right words and lift your conversion rate. Scale Messaging specialises in Copy Optimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalemessaging.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website Converting at Its Best?\" \/>\n<meta property=\"og:description\" content=\"Connect with your customers with the right words and lift your conversion rate. 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