Hello! This is Will and Adrian, co-founders of Scale Messaging.

Messaging CRO is a method we developed to improve conversion rate, simply by having the right message at the right time.

In this 5-minute video, we will show a real-life example of Messaging CRO and the results ite got:

From 8-figure eCom brands to complex quote-based businesses, see how they use Messaging CRO to improve conversion rates fast

Below is a landing page for a tech gadget subscription box where most traffic comes from Meta ads.

If you guessed version B, you’d be right.
But why?

This is what we call Messaging CRO.

Instead of just changing button colours, tweaking the UX or redesigning the website, Messaging CRO lifts conversions with the right message.

Here’s how it works:

1) Clarify the FUQ Frequently UN-asked Questions



Every time a visitor comes to your site, they ask themselves questions.

• What is it?
• How does it work?
• Why should I care?
• How is this different?
• Can I trust this brand?
etc…

There are hundreds of possible questions, but they typically fall into four major categories:

1. UNDERSTANDING
2. MOTIVATION
3. DIFFERENCE
4. TRUST

A key part of Messaging CRO is understanding which questions are most important, which are being answered well, and where there are gaps.

Let’s take a look at the example:

Version A focuses mostly on “What is it?” (UNDERSTANDING). It explains what the product is and how it works, but there isn’t much motivation.

In version B, we hypothesised that the audience (especially Meta ad traffic) would respond better to “Why should I care?” (MOTIVATION).

2) Develop the key messages

Leveraging data from a strategic survey we ran, we identified key opportunities for our messaging test.

1. People loved the cool, unique and fun products
2. Before buying they were concerned the products might not be useful
3. The two most common appeals of the subscription box were:
   • discovering something new; and
   • finding products they never knew they needed

By zeroing in on what customers want (and addressing their concerns) we increase motivation and reduce friction.

3) Communicate the messages



Now we know what’s important to customers, we work out the messaging and how to communicate it. 

Look again at the example and you’ll see how each section addresses key customer needs.

This is the power of Messaging CRO.

After 2 weeks of A/B testing, Version B delivered a 53% lift in revenue per visitor (and a 47% lift in conversions).

The results aligned with our initial hypothesis:

People coming from Meta ads weren’t motivated to buy—they were just curious. When we switched the messaging to focus on building motivation using compelling messages, the conversion rate improved significantly.

So, do you have the right messaging?
Is your page answering the right question, in the best way?

If you want to learn more about our Messaging CRO service, click here. Otherwise, we have a few more examples to show in the next few days.

What makes Messaging CRO™️ so different?

1- It gets bigger uplifts and much faster ROI

The big uplifts are rarely achieved by changing button colours. Messaging gets into the psychology of buying and this helps us reveal what is really holding back your target customers from taking action. On top of that, rather than spending 6 months redesigning the website, testing and validating new messaging can be done as quickly as 3 weeks.

2- It helps you understand what really works

Getting an uplift is great, but learning what and why it works is even better. When a test is done right, it helps you understand what is really holding people back. This is certainly something a button colour test can’t do.

3- It increases your ROAS

When your conversion rate increases, your ROAS increases. Once you know what message works, you can use it confidently across your ads, emails and other marketing channels.

Is your website getting at least 30 conversions a day consistently (orders/ leads)?

We’d love to have a look and give some honest feedback. Please see our Messaging CRO™️ to learn more.

No lock-in.

Fast ROI (within weeks).

Uplift guaranteed.