At Scale Messaging, we love tackling real-world challenges in live website optimisations. We decided to take a close look at Stix Golf’s site and see how they could improve conversions
Watch the full breakdown in our YouTube video here!
Stix Golf is shaking up the golf industry with sleek, modern clubs at a fraction of the price of premium brands. Their ads are eye-catching and compelling, but once potential customers land on the website, something gets lost in translation. There’s a gap in the messaging that creates hesitation—especially when asking customers to drop nearly $1,000 on a set of clubs from a lesser-known brand.
The Challenge
Stix Golf’s website looks great, but it lacks key elements that build trust and reinforce what makes them different. The ads successfully pull people in, but once they hit the site, they don’t get enough reassurance or storytelling to feel confident in their purchase. And when you’re competing in a sport where brand loyalty runs deep, that’s a big hurdle to overcome.
Where the Messaging Falls Short
1. The Ad and the Landing Page Don’t Feel Connected
The ads nail Stix Golf’s affordability and design, but that messaging doesn’t carry over onto the website as strongly as it should. The transition needs to feel seamless so customers stay engaged.
2. Not Enough Trust Builders
When golfers are used to buying from brands like Callaway and Titleist, they need extra proof that Stix is the real deal. Right now, there’s not enough emphasis on credibility—things like a founder story, product guarantees, or expert endorsements that could make potential buyers feel more at ease.
3. The Brand Story is not Strong
The website focuses a lot on aesthetics, but it doesn’t clearly explain why Stix exists or how it stands out in a crowded market. A strong narrative could create a deeper emotional connection with potential buyers.
Key Takeaways for Your Brand
- Keep the Messaging Consistent – Make sure the website reinforces the key themes from the ads: affordability, quality, and the confidence to switch from big-name brands.
- Add More Trust Signals – Show off the brand’s credibility with founder insights, product guarantees, endorsements, and plenty of customer reviews.
- Tell a Stronger Brand Story – Clearly explain why Stix exists and what makes it different. Highlight the problem it solves for golfers.
By tightening up the messaging and reinforcing trust, Stix Golf can significantly improve its conversion rates. When potential customers feel confident in their decision, they’re much more likely to complete their purchase.
Final Thoughts
A great ad is just the first step. The real challenge is keeping that momentum going all the way through to checkout. By strengthening trust, storytelling, and differentiation, Stix Golf can turn more curious shoppers into loyal customers.
🤔 Want to see if your messaging is actually working? We’ve helped over 200 brands refine their messaging and boost conversions by up to 53%.
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