How Messaging Changes Can Unlock Hidden Revenue
Many businesses struggle with low-converting paid traffic, assuming they need better ads. Often, the real issue lies in the messaging. This was the case for BreoBox, a subscription box brand, that saw a 53% lift in revenue per visitor after we refined their messaging.
🚀 Watch the full breakdown and learn how to apply this strategy to your own business:
The Challenge: Visitors Weren’t Convinced
BreoBox’s homepage clearly explained the product, but it didn’t motivate people to buy. Our research found that visitors hesitated due to concerns about:
- Product quality – Would they receive cheap, forgettable items?
- Relevance – Would the products be useful and exciting?
Since their traffic came from paid social ads, visitors weren’t actively looking for a subscription box—they needed stronger motivation to convert.
The Fix: Making the Offer Irresistible
Instead of simply describing the box, we reshaped the messaging to:
✅ Highlight discovery and excitement: “The coolest products you never knew you needed.”
✅ Showcase product quality with engaging visuals.
✅ Use customer insights to address concerns upfront.
This subtle shift helped low-intent traffic feel confident about purchasing.
The Lesson: The Right Messaging Drives Conversions
BreoBox’s success wasn’t about changing their product or increasing ad spend—it was about positioning their offer in a way that resonated with their audience. Messaging CRO isn’t just about what you say; it’s about how you make people feel about your offer.
Want to see where your messaging might be costing you sales?
Let’s uncover your hidden revenue: ScaleMessaging.com/results
